“Learned about your Wicked Whoopies through the Phantom Gourmet....Oh my was he ever right!!!!! These are the best ever, and the way they were packaged for delivery was a wonderful finishing touch.

I have shared and will share more so that the word may spread!!

Thank you!!!”

Maura Sheppard
Sandown, NH
How It All Started

Wicked Beginnings

Make a living baking whoopie pies?! It sounds crazy now, because no one else has done such a thing. But at the time, over fifteen years ago, I couldn’t imagine doing anything else. My husband David had a good job at the local shipyard, yet with two young kids, we could certainly make use of another income. I loved to bake (even now, over four million whoopie pies later, I still love to bake!) and my whoopie pies were legendary within my circle of friends and family: everyone called them “wicked.” (In Maine, when something’s good, we call it “good.” When something’s great, we call it “wicked.”) It seemed to be my calling: baking and selling Wicked Whoopie Pies from my home in Gardiner, Maine.

Makin’ Whoopies

At the sluggish pace of one dozen whoopie pies per hour, initial production was slow-going. In one week alone, I burned out the motors of four mixers. I had no business experience, but I was determined. My goal was — and still is — to share my Wicked Whoopies with everyone in America.

Making Smiles

Four times a week, with baby Isabella under my arm and a basket of Whoopies in the other, I set off to make deliveries. Customers knew my schedule and often met me at the door, eagerly awaiting a freshly baked Wicked Whoopie Pie. Watching people respond to the first bite is awesome. Making people smile is still the most rewarding aspect of the business. I like to say there are at least 10 smiles in each Wicked Whoopie Pie.

Whoopie Explosion

Within a couple of years, stacks of baking sheets were as tall as my ten-year-old son, Maxx. Tables and ovens lined all sides of the kitchen. Our dining room had become shipping and receiving central, jammed with boxes, bags, and packing slips. Our den housed sacks of flour, sugar and cocoa. It was a whoopie explosion! I decided it was time to move out of the home and into a commercial bakery.

Growth & Expansion

Our move brought the addition of two van-sized ovens, and the tripling of our business size and distribution territory. David came to work with me full-time, and he now runs our customer service and shipping departments. Maxx works on our baking/production team and retail shop, while Isabella also helps out in the shop. We have a dedicated team of bakers, and together we make 20 different varieties of Wicked Whoopie Pies, a large variety of gourmet muffins and cookies and our bake shop in Gardiner, Maine always has a large variety of smiles.

Why “Isamax Snacks?”

I named the bakery after my two children, Isabella and Maxx. It's pronounced "izzamax."

Wicked Proud

Our Classic Whoopie Pies were featured on the Oprah Winfrey Show in Nov 2003 as a great gift and again on her website Nov-Dec 2004 as great gift. "Thank you very much OPRAH!"

We were featured on Boston's Phantom Gourmet Show "2004" and "2005".

Amy has appeared on Maine's "207" news magazine show several times.

The City of Gardiner Board of Trade awarded Isamax Snacks with the Presidents Award "2004". "In recognition of your success and how that has enhanced the overall image of Gardiner."

Interface Tech News awards Wicked Whoopies winner of Maine's Best of the Web in the e-commerce category in July "2005"

Thank you! Grab a Wicked Whoopie and keep smiling!

Amy
amy@wickedwhoopies.com